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Yellow Carpet

Velveeta

One Show Young Ones - Merit

Overview

Encouraging people to embrace their cheesiness by putting cheesy movies in the spotlight

Team

Jony Fligelman

Copywriting

Daliana Balan

Copywriting

Dahiana Leon

Graphic design

Jony Fligelman

Art Directing

Mentor / CD

Elena Hernández

Rodrigo Domínguez

The Problem

People think Velveeta is too cheesy and not the healthiest choice, affecting its popularity.

The Insight

Cheesiness is pleasure, and pleasure shouldn’t come with guilt.

The Solution

Putting Chessy movies in the spotlight, we gave people extra cheese if their movie wasn’t cheesy enough. We also created a website that ranks the cheesiest movies of all.

Next Project

Breaking Boundaries

City Of Malaga

Next Project

Breaking Boundaries

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Next Project

Breaking Boundaries

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