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Breaking Boundaries

Breaking Boundaries

City Of Malaga

Overview

Rebranding for Malaga, a city where the sun shines and life seems perfect. And honestly, it is, but we still find reasons to complain. No one’s perfect.

Team

Jony Fligelman

Copywriting

Daliana Balan

Copywriting

Jony Fligelman

Art Directing

Daliana Balan

Art Directing

Mentor / CD

German Rivera

Laura Colored

The Problem

The challenge was to rebrand Malaga; our challenge was that we’re two copywriters who don’t know Spanish.

The challenge was to rebrand Malaga; our challenge was that we’re two copywriters who don’t know Spanish.

The challenge was to rebrand Malaga; our challenge was that we’re two copywriters who don’t know Spanish.

The Insight

Let’s be real, problems are everywhere, but are problems really “problems” when they’re in Malaga?

Let’s be real, problems are everywhere, but are problems really “problems” when they’re in Malaga?

Let’s be real, problems are everywhere, but are problems really “problems” when they’re in Malaga?

The Solution

Creating posters with simple visuals that show the city’s vibe. And if you can’t read Spanish, just trust me, we made it work.

Creating posters with simple visuals that show the city’s vibe. And if you can’t read Spanish, just trust me, we made it work.

Creating posters with simple visuals that show the city’s vibe. And if you can’t read Spanish, just trust me, we made it work.

Next Project

Stories are everywhere

Mubi

Next Project

Stories are everywhere

Mubi

Next Project

Stories are everywhere

Mubi

Ⓒ2024 Jony fligelman

all rights reserved

Cookies policy

Ⓒ2024 Jony fligelman

all rights reserved

Cookies policy

Ⓒ2024 Jony fligelman