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Meet Your Future Daughter

Meet Your Future Daughter

Dove

One Show Young Ones - Bronze

Overview

Dove predicts mental health issues that young girls might face in the future by using A.i

Team

Henry Small

Copywriting

Daliana Balan

Copywriting

Jony Fligelman

Copywriting

Jony Fligelman

Art Directing

Mentor / CD

Diego Leon

The Problem

As social media influencers rise, so do the beauty standards for young girls, impacting their mental health. If this continues, what future awaits our daughters?

As social media influencers rise, so do the beauty standards for young girls, impacting their mental health. If this continues, what future awaits our daughters?

As social media influencers rise, so do the beauty standards for young girls, impacting their mental health. If this continues, what future awaits our daughters?

The Insight

The beauty standards we shape today will dictate the emotional and mental well-being of the next generation

The beauty standards we shape today will dictate the emotional and mental well-being of the next generation

The beauty standards we shape today will dictate the emotional and mental well-being of the next generation

The Solution

we conducted a social experiment with couples, creating their daughters with AI. We then predicted the mental health challenges these girls might face as they mature.

we conducted a social experiment with couples, creating their daughters with AI. We then predicted the mental health challenges these girls might face as they mature.

we conducted a social experiment with couples, creating their daughters with AI. We then predicted the mental health challenges these girls might face as they mature.

Next Project

Fir Cu Fir

Durex

Next Project

Fir Cu Fir

Durex

Next Project

Fir Cu Fir

Durex

Ⓒ2024 Jony fligelman

all rights reserved

Cookies policy

Ⓒ2024 Jony fligelman

all rights reserved

Cookies policy

Ⓒ2024 Jony fligelman