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Durex

Overview

Durex is bringing sex education into romanian homes using traditional carpets

Team

Daliana Balan

Copywriting

Henry Small

Copywriting

Jony fligelman

Copywriting

Luly Patella

Art Directing

Jony Fligelman

Art Direction

Mentor / CD

Pranay Suri

The Problem

Sex education is still a taboo in Romania, and as a result, teen pregnancies are alarmingly high.

Sex education is still a taboo in Romania, and as a result, teen pregnancies are alarmingly high.

Sex education is still a taboo in Romania, and as a result, teen pregnancies are alarmingly high.

The Insight

Old traditions still play an important role in the Romanian heritage, such as the handmade carpets found in almost every home.

Old traditions still play an important role in the Romanian heritage, such as the handmade carpets found in almost every home.

Old traditions still play an important role in the Romanian heritage, such as the handmade carpets found in almost every home.

The Solution

Changing tradition using tradition by bringing sex education into romanian homes.

Changing tradition using tradition by bringing sex education into romanian homes.

Changing tradition using tradition by bringing sex education into romanian homes.

Next Project

Trick & Treat

Fanta

Next Project

Trick & Treat

Fanta

Next Project

Trick & Treat

Fanta

Ⓒ2024 Jony fligelman

all rights reserved

Cookies policy

Ⓒ2024 Jony fligelman

all rights reserved

Cookies policy

Ⓒ2024 Jony fligelman