Play

Trick & Treat

Fanta

One Show Young ones- Silver

Overview

Position Fanta as the official drink of Halloween by leveraging its iconic orange color to symbolize the mischievous spirit of the holiday.

Team

Jony Fligelman

Copywriting

Daliana Balan

Copywriting

Jony Fligelman

Art Directing

Mentor / CD

Elena Hernández

Rodrigo Domínguez

The Problem

Fanta is stuck with a “kids-only” label, holding it back from reaching a broader audience.

The Insight

Fanta’s bold orange vibe screams Halloween - a holiday full of fun and mischief

The Solution

This Halloween, we’ll turn the whole Coca-Cola family orange, tricking people by disguising all drinks as Fanta. Becoming the official drink of Halloween

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